TheMaven Rebrands As The Arena Group To Reflect Its Vertical Strategy
TheMaven Inc., publisher of Sports Illustrated, TheStreet and other titles, has rebranded as The Arena Group.
The name reflects the firm’s efforts to build media verticals called “Arenas,” tied to passionate consumer interests, on a single technical platform.
The Arena Group’s sports vertical now includes 103 digital sports sites, including FanNation, which includes 90+ local team sites on the SI.com domain, The Hockey News, Fadeaway World, Morning Read and Athlon Sports.